East Village Summer Stroll

June 10, 2019

East Village Summer Stroll
June 21,  5 p.m. to 9 p.m.

Enjoy a sweet, summer evening to mark the Summer Solstice. Over 20 shops will be open late with specials, treats and entertainment. Enjoy white sangria and Herbes de Provence spiced sugar cookies with us. Did I mention that there will also be an East Village gift basket filled with goodies from all your favorites? You can see what will be in the basket by following @shopeastvillageDSM on Instagram.

Get details on The East Village Summer Stroll event page.

Bralette & Wire-free Bra Trunkshow

June 9, 2019

Bralette & Wire-free Bra Trunkshow
Thursday, June 19 - Saturday, June 22  

During the leisurely days of summer, when life is not quite so busy and every weekend feels like a mini vacation, we often reach for cooler, more casual clothing. Now is also a good time to add a bralette or wire-free bra to your top drawer.

We've partnered with one of our designers to bring in a selection of bralette and wire-free bra options in a wide range of sizes. We're also giving away two sets! We'll have a range of options to try including:

  • a wire-free t-shirt bra in a neutral color 30-42, A-F
  • a wire-free, cup-sized bralette in a vibrant blue and in classic black 32-40, B/C - F/G (blue pictured above, center)
  • new fashion bralettes from Only Hearts, Clo, Simone Perele, and Blush

Let us know you're coming and watch for more pictures and details.?

Our Annual Sale

January 25, 2019

  • 40% off printed pajamas
  • 40% off select bras and panties in a full size range
  • A large selection of 5 for $50 panties

Now Through January 28th

Connecting With Your Femininity

January 14, 2019

To kick off 2019, we are so happy to be hosting Cari Rosno of Sophron Life on January 17th at 6pm for a dig-deep discussion of self-love, self-care and how to more fully embrace our femininity. This time of year there is a lot of talk of self-care and self-love, but Cari will actually give us some eye opening tools about how to do this everyday. I expect it will be a night to get the gears of your mind and heart turning in a new way. We posted a video (oh gosh!) on Facebook introducing Cari and talking briefly about how we got connected, if you want to see more.

You can RSVP on Facebook, but if you don’t care to tell the world you’re coming, just let us know via email. We’ll have a pot of hot tea from Gong Fu, a little treat for each person, and most of all some fun and interesting conversation to help move you forward in 2019. Cost is $10.

Holiday Inspiration 2018

December 10, 2018


Bound top/bottom


Eberjey Vika


Else Arya bra/panty


Samantha Chang All Lace bodysuit


Holly’s Cat Pajamas


Clo Petalos bralet/panty


Maison du Soir Tokyo Robe


Skarlett Blue
Heart tank & cheeky


Simone Perele
Andora bra/thong


Eberjey Highline

Holiday Hours 2018

December 8, 2018

Open Everyday Through December 23!

  • Open Sundays from noon to 4 p.m.
  • Starting Monday, December 17th through Friday open until 7 p.m.

5 Years of Amour

September 24, 2018

Thoughts On 5 Years

September 20, 2018

I often wish I could do something else. I wish I could make music. I wish I could be a doctor or a nurse. I wish I had a head for numbers or scientific theories.

I spent a lot of life trying to do “something important”. Now I’ve realized, you can only do what is in you. And what is in me is a love for people and pretty things. I also love the human body. It can stop me in my tracks everytime I think about my heart and how it beats again and again and I don’t have to do anything. That’s amazing. And. I have a love for philosophy and world religions that are mixed in there too. I thought of going to seminary for a bit.

Through all kinds of twists and turns, I own a lingerie shop in Des Moines, Iowa where I have gotten to meet all of you. Hear about your weddings, your loves, and even your broken hearts. I’ve learned about the struggles that ALL the different and wonderful shapes of women have. I’ve been as frustrated as you when things don’t fit right. I’ve gotten to hold your sweet babies. I’ve met your mothers and sisters and daughters. I’ve toasted with you, I’ve cried with you, and sometimes I’ve missed you when I haven’t seen you. And when I think about it all I feel overwhelmingly grateful.

Simone Perele Paris Trunk Show

July 11, 2018


Our expert from Simone Perele Paris, Emily, will be here in the shop on Tuesday, July 17 from 2 p.m. to 5 p.m. She'll show us the fall lines, a dreamy bridal collection and just talk all things French lingerie. . .

Simone Perele is one of the most storied lines of French lingerie: "Designed for the modern woman, Simone Perele lingerie is created with passion and precision to achieve superior fit, unparalleled comfort and sophisticated styling."

You can order specific pieces or just browse. Come check out their beautiful underpinnings.

The Amazing Wedding Race

July 1, 2018

We just signed on to participate in the Amazing Wedding Race Summer Edition at Jasper Winery on Sunday, July 22nd. There is nothing quite like this event! This year's winners get $17,000 worth of wedding prizes including tuxedo rentals, venue space, catering, flowers, spa & beauty treatments, wedding photography and much, much more.

Couples will participate in multiple levels of activities and challenges to narrow the competition down during each leg of the race. There will be paper challenges like puzzles as well as physical challenges. The field will be narrowed to 25 for additional challenges and then the final five couples will face off in a cake-eating contest to determine the official winner. Anything can and most likely will happen! We can hardly wait!

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