So many things shape our thinking and planning at Amour. Here are a handful of readings, videos, and songs that have inspired us recently. We hope they inspire you, too.

• Movie by Tom Misch - a smooth and lush song from one of our favorite artists out of the UK. Mystery and memories!

• Gentleman's Guide to Vice and Virtue by Mackenzi Lee - a historical fiction account of a young British lord's romp across Europe. Funny, snarky and thoroughly modern.

• Drink I'm Sippin On by Yaeji - chill tunes from a Seoul-and-NYC based DJ. Very now.

• Murder on the Orient Express at Fleur Cinema - Agatha Christie's classic mystery stylishly updated for today. And the mustache!

• Here I Am by Al Green - Al's performance on Soul Train (with a broken arm!) smolders at first and turns into a blazing fire by the end - wow!

• Truly Madly Guilty by Liane Moriarty - A darkly hilarious novel from the author of Big Little Lies, now a HBO mini-series.

• Life is All the Negative Space Surrounding Orgasms and Belly Laughs - by Holly Wood - A rambling rant about screens, Buddhism, emptiness and turning things off to tune in better.

• Blu by Mura Masa (featuring Damon Albarn) - a slow, retro feeling tune to calm things down in the summer heat.

• The Music of Strangers - an amazing documentary showcasing Yo Yo Ma and his Silk Road Ensemble about how music can bridge cultures and make them last.

• How Art Can Make You Happy by Bridget Watson Payne - a brief handbook with tips, ideas and quotes about bringing more joy to your life with art.

• God in Chicago by Craig Finn - part story, part song -- all beautiful!

• Finally by M.I.A. - an airy, spacious tune from a normally hard-hitting artist.

• Exit West by Mohsin Hamid - what are we seeking when we immigrate and look for a better life; what do we lose?

• How Missy Elliott Became an Icon by Rachel Kaadzi Ghansah - a profile of the rap star and icon expressing how she was "going to be a superstar!" since grade school.

• Writing Advice to My Students That Would Also Have Been Good Sex Advice for My High School Boyfriend by Helena de Bres - even if you aren't a writer you'll find this list will have you rolling on the floor.

• Truth by Kamasi Washington - a lovely jazz suite and accompanying video of beauty, faces, work, space - the cosmos.

• The Forty Rules of Love: A Novel of Rumi by Elif Shafak - A fictional story of Rumi who reminds us "Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it."

• Lover Come Back by City and Colour - dancing through a rural land of fields and buildings to a song about lost love.

• This Turkish Lingerie Brand Is a Success Everywhere - Except in Turkey by Liana Satenstein - a short profile of designer Ela Onur, who designs Else Lingerie - a favorite of ours and our customers.

• Interlude (That's Love) by Chance the Rapper - I'd be lying if I said we've never sung this song at the top of our lungs to each other in our living room (to the embarrassment of our kids).

• Army by Ellie Goulding - sometimes the love you get from your best friend makes you feel stronger; this song captures that.

• Kitchens of Great Midwest: A Novel by J. Ryan Stradal - a quick and fun story showcasing the terroir of the Midwest; I'm sure you'll find your friends and family in the characters.

Just in time for Valentine's Day, we're hosting a Champagne and Strawberries Open House on February 3 from 12-5.  We will have a drawing for a $100 off a boudoir photography session with Modern Boudoir as well as a $50 gift certificate to the shop.

And if you have a shower coming up, we're happy to write down all your favorite items and sizes so those who love you can buy you something you will love (and that fits you perfectly).

Open Everyday Through December 23!

• Open Sunday from noon to 4 p.m.
• Starting Monday through Friday open until 7 p.m.

Else Cashmere Blend Long Bodysuit - $198

Four Years!

When I tell people I own a lingerie shop, I get so many reactions. I am sure you can imagine.  The statement usually requires a little explanation. So I've gotten good at answering the question. . .why lingerie? And it's getting easier. I've always liked lingerie but after four years, I believe in it. I believe in its ability to elevate the everyday. I believe it's body positive.  I believe it can make us feel powerful, vulnerable, seductive, brave, and beautiful. And no matter what you have to wear on the outside, you can wear almost anything on the inside, and that's cool.

Come Celebrate With Us . . .

• Wednesday & Thursday, September 27th & 28th,
  • 5 for $50 panty sale. We'll have our panty bins out S-XL and you can pick 5 (rockin') panties for $50, bring a friend.
  • Enter the drawing to win a gift from some of our favorite businesses: Modern Boudoir Photography, Alba Restaurant, Acanthus Apparel.
• Friday & Saturday, September 29th & 30th,
  • 20% off storewide, including sale items
  • Enter the drawing to win a gift from some of our favorite businesses: Modern Boudoir Photography, Alba Restaurant, Acanthus Apparel.
  • Saturday 1pm, we'll serve cake and champagne

Thanks for letting us be a part of your life.

Heather & Alex

P.S. Let us know you're stopping by for the party.

Summer has arrived! And when the bright, daytime heat gives way to a more sultry evening warmth, you settle in for intimate conversations. With friends. With lovers. With the stars. With the sheets. So here are some words to inspire you because evenings with books, lovers, nature, and lingerie are always #BetterThanNetflix!

"I have late night conversations with the moon, he tells me about the sun and I tell him about you."

-S.L. Gray

"The only people I would care to be with now are the artists and the people who have suffered; those who know what beauty is and those who know what sorrow is. Nobody else interests me."

-Oscar Wilde

"She did not want to move, or to speak. She wanted to rest, to learn, to dream."

-V. Woolf

"I will remember your small room, the feel of you, the light in the window, your records, your books, our morning coffee, our noons, our nights, our bodies spilled together, sleeping, the flowing currents, immediate and forever, your leg, my leg, your arm, my arm, your smile and the warmth of you who made me laugh again."

-Bukowski

#BetterThanNetflix

A challenge for you. During July and August follow us and post a picture on Instagram with the #BetterThanNetflix hashtag. We'll pick a random winner at the end of the summer for a nice gift.

Amour is delighted to host a pop-up flower shop featuring Queenie & Lulu this Saturday, May 13th from 11-2. If you haven't seen Lisa Lockwood's dreamy floral creations, be ready to swoon.

Flower crowns ($20, preorder) and grab-and-go bouquets ($15) will be available. To ensure we have the right amount on hand please preorder flower crowns by Thursday evening (May 11th); e-mail queenieandlulu@gmail.com to reserve yours. We look forward to seeing you!

Treat yourself or treat the "mom" in your life. 

Maison du Soir romper - $195

Tutti Rouge garter belt - $55

Fleur't bra - $58

As spring arrives, I’ve been thinking about tenderness. (And it feels especially appropriate this week since the new blossoms are out on the branches.)

I recently shared with some friends that I feel like the world tries to beat tenderness out of us with its speed and brightness and anxiety. There were nods around the table. Spring, on the other hand, is a great refresher. We can let go of some of the bundled-up, practicality of winter. Spring gives us permission to be more tender, more forgiving, more amazed.

For Amour, that means a place where you can escape the routine and be gentle with yourself. It also means beautiful basics, soft bridal pieces, and colors like petal, milk, lilac and cerulean. We hope you'll come visit this spring.

So many things shape our thinking and planning at Amour. Here are a handful of readings, videos, and songs that have inspired us recently. We hope they inspire you, too.

• Sunday Candy by Donnie Trumpet & the Social Experiment - Chance the Rapper's tribute to his grandma in a fun, single-shot video of dancing, props, and singing
• Certain Age - A conversation on age, women, expectations, and perceptions from the April 2016 edition of Harper's
• Love Style Life - Garance Dore's behind-the-scenes stories from the world of fashion.
• Woolf's Darkness: Embracing The Inexplicable - Rebecca Solnit explores darkness, language, women, and not following plans from the April 24, 2014 New Yorker
• Sinnerman - Nina Simone's spiritual-cum-jazz epic feels like a 10 minute crescendo
• Mona Lisa Smile by will.i.am - Art, animation, music - a fun tour of great works of art in a crazy music video with too many images of will.i.am
• Brooklyn by Colm Toibin - the story of an immigrant coming to America, working in the lingerie section of a department store and finding love
• Starfish and Coffee by Prince - this video is a collaboration with the Muppets to capture how it's ok to be the odd one. We grew up in Minnesota during the 1980s; the death of Prince affected us more than we'd thought
• How To Email with an Old Friend After Falling Out of Touch by Paul Ford - Never be afraid to keep the line open to an old friend
• The Czar of Love And Techno: Stories by Anthony Marra - interconnecting lives across different eras and geographies of Russia exploring love and memories altered by propaganda - expansive and beautiful
• This Is What You Came Forby Calvin Harris ft. Rihanna- Four-on-the-floor dance beats featuring Rihanna's powerful vocals (and Maison Close lingerie!)
• Beautiful Ruins by Jessica Walters - aspirations of building an Italian coastal resort combines with Hollywood stars - a funny cast of characters
• Wow by Beck - a set of psychedelic visuals and simple lyrics that will make you go, well, 'Wow!'
• Becoming Wise: An Inquiry into the Mystery and Art of Living by Krista Tippett - Public radio host Krista Tippett uses her years of conversations to enlighten five aspects of wisdom: words, flesh, love, faith, & hope.
• Holding Back (ft. Gallant) by SG Lewis - did we tell you we love roller skating music videos? Well, we do! Plenty of tricks and skills on display in Atlanta for this one.
• Marry Ya by The Maytags - solid crooning and soul from Dustin Smith and the gang in The Maytags. See them on Friday at Wooly's!
• Until I Find You by Jessica Semaan - a short poem/meditation intertwining the natural world with waiting for your love.
• Patagonia's Philosopher King by Nick Paumgarten in The New Yorker - a profile of a role-model company and leader in the world of clothing and retail.
• Tilted by Christine and the Queens - a fun, dance-filled video from a French singer-songwriter.
• How To Be Parisian Wherever You Are by Anne Berest, Audrey Diwan, Caroline de Maigret, and Sohpie Mas - four Frenchwomen write about how to dress, work, and have fun like Parisians.
• The Dressmaker trailer - a fashion-filled movie coming this fall that examines small-town revenge through clothes.
• The Gratitude Diaries by Janice Kaplan - a better-than-expected set of reflections on how gratitude can change your daily perspective.
• Pancakes in Paris by Craig Carlson - a hilarious account of opening an American-style diner in Paris. Full of laugh-out-loud anecdotes and insights.
• #whereisthelove by The Black Eyed Peas - our mantra at Amour is "Love More" and this refresh of their 2003 song is a much needed message this week.
• Cranes in the Sky by Solange - the visuals alone in this video are amazing, but the song's power is in working through the melancholy.
• The Power of a Dinner Table by David Brooks - we are a family of five who almost never miss a dinner together; David Brooks captures what a family can do when it adds more chairs to the table.
• Miss You by Trey Anastasio (of Phish) on Prairie Home Companion - a live rendition of this calm, yet rolling, song about the memories of someone long gone.
• Invisible Cities by Italo Calvino - an imagined conversation between Kublai Khan and Marco Polo exploring cities as metaphors for language, meaning, memory.
• What Are You Doing New Year's Eve? by Kacey Musgraves - from Kacey's Christmas album this year come the classic song about dates on New Year's Eve.
• Purple Snowflakes by Marvin Gaye - a song we stumbled upon this year. How did we not know about this before?!

Our Annual Sale

Now Through February 2nd

It’s here. This is it. Our one big sale of the year today through February 2nd.

20% off nearly everything in the store and 40% off fall bra, panty, and loungewear collections.

This was the sale last year that one woman looked at me and said, “Seriously?!?!?”

Seriously.

We’re making room for all those beautiful Valentine’s

So give yourself a little treat.